Social Media Marketing, Truth and Lies

Social Media Marketing seems to be the most recent buzz word for anyone wanting to increase their online presence and sales, but is Social Media Marketing (SMM) all it is cracked up to be?

S.M.M business are now springing up all over the place these days and they are informing anyone that will listen about how exceptionally important social media like Facebook twitter and YouTube are to your organisation but, for the typical small to medium sized organisation, does marketing to social networks truly live up to all the hype? Social media marketing business are all too happy to point out the positives of social media like how lots of people utilize Facebook or how many tweets were sent out last year and how many individuals view YouTube videos and so on but are you getting the complete picture? Being the research study nut that I am, I decided to take an excellent look into SMM in regard to offering to see if it actually worked, who did it work for and if it did why did Social Media Marketing work for them?

As a web developer I was continuously (and now increasingly) challenged with several social networking obstacles when potential customers would say that having a site sounds good however they had a Facebook business page and had actually been told by different sources (the ever present yet anonymous "they") that social media networks were the thing to do, however after discussing their needs it ended up being quite clear that those possible clients didn't in fact know why they required social media networks or SMM to create online sales, They just desired it. For medium and small sized company I constantly suggested constructing a quality website over any kind of social media network, why? Well it's basic really due to the fact that social media is Social Media, and social Networks are Social Networks they are not company media and organisation networks (that would be more like LinkedIn). I know that sounds easy but it's true and the data back it up. The truth is that social media marketing fails to tell you that Facebook is a social media not a search engine and despite the number of Facebook users and Google users being around the exact same, people do not utilize Facebook in the same way that they use an online search engine like Google (which has around half the online search engine market), Yahoo and Bing to search for organisation or items. They use it to communicate with friends and family or for news and home entertainment. In a recent research study done by the IBM Institute for Company Value around 55% of all social media users stated that they do not engage with brand names over social media at all and only around 23% in fact purposefully utilize social media to communicate with brand names. Now out of all individuals who do utilize social media and who do communicate with brand names whether actively or not, the bulk (66%) state they need to feel a business is communicating truthfully before they will engage.

How do you use social media marketing? And is it even worth doing?

Well initially of all I would state that having a well optimized site is still going to bring you far more service that social media in the majority of cases especially if you are a small to medium sized regional service because far more people are going to type in "hairdresser Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you do not have a website you're missing out on all of that prospective organisation. Regardless of all the (not so good) statistics I still think it is still a great idea for service to utilize social media simply not in the very same method that a lot of SMM specialists are today, Why? Is it in a Social Media Marketing business's finest interest to talk social networks up?

One of the most significant problems company face with social networks and SMM is perception. The primary reason most individuals offer for connecting with brand names or service on social media is to get discounts, yet the brands and company themselves think the main reason people interact with them on social media is to find out about brand-new items. A lot of services believe social media will increase advocacy, but just 38 % of customers concur.

There were some good efforts revealed in the IBM study of companies that had actually gotten some sort of a deal with on how to use social media to their advantage, keeping in mind that when asked exactly what they do when they engage with companies or brands by means of social media, consumers list "getting discount rates or discount coupons" and "purchasing items and services" as the leading two activities, respectively an U.S ice cream business called Cold Stone Creamery provided discount rates on their items on their Facebook page. Social Media Agency With both Cold Stone Creamery and Twelpforce the benefit is clearly in the favour of the possible client & the fantastic technique to social media marketing is to sell without trying to offer (or looking like your selling) sadly most social media marketing is focused the wrong method.

Developing a tangible buyer to customer relationship through social media is difficult and most likely the most benefit to service' using social media to enhance their sites Google rankings. Company' need to comprehend that you cannot just setup a Facebook organisation page and hope for the finest. SMM requires effort and possible clients have to see value in what you need to provide via your social media efforts give them something worth their social interaction and time then you might get better results.

Now just as a footnote Facebook shares have actually dropped to under $20 per share, that's half their original price ... and the claims are flying


As a web developer I was continuously (and now progressively) confronted with numerous social networking challenges when possible clients would state that having a site sounds good however they had a Facebook company page and had actually been informed by various sources (the ever present yet confidential "they") that social networks were the thing to do, but after discussing their requirements it ended up being quite clear that those possible clients didn't actually understand why they needed social networks or SMM to create online sales, They just desired it. Well it's basic really since social media is Social Media, and social Networks are Social Networks they are not company media and organisation networks (that would be more like LinkedIn). In a recent research study done by the IBM Institute for Company Value around 55% of all social media users specified that they do not engage with brands over social media at all and just around 23% actually actively use social media to connect with brand names. Well first of all I would state that having a well enhanced website is still going to bring you far more organisation that social media in a lot of cases especially if you are a little to medium sized regional company because far more people are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you don't have a site you're missing out on all of that prospective business. The main reason a lot of people offer for communicating with brand names or company on social media is to get discounts, yet the brand names and business themselves believe the main factor people connect with them on social media is to discover about brand-new products.

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